Vitality, the factor that drives performance

We help organizations increasing their vitality, powering sustainable high-performance.

Energy drives performance

Individual energy and overall organizational vitality:

  • make it possible to tap into the full potential of individuals, teams and leaders;
  • fuel sustainable high performance;
  • drive creativity, resilience and joy in one’s work.

At Lifeguard we are committed to energizing people and the organizations they work for. We inspire, educate, train and coach people to manage their energy more effectively, no matter the circumstances.

Additionally, at the organization level we offer consulting solutions and extensive online tooling for:

  • measuring vitality- and performance-related themes;
  • supporting and reinforcing our training activities.

We are passionate about our work.
We practice what we preach.
We share what we know and believe in – and it works.

Vitality on All Levels

Vitality is the driver behind the ability, motivation and energy to be successful. We help organizations develop a culture that encourages and fosters vitality on all levels of the organization:

  1. Individual employees
  2. Teams
  3. Leaders
  4. Organization as a whole

We strongly believe that energy and vitality start – but don’t end – with the individual, whether a leader or a line employee. Because individuals create teams and teams make up an organization – and at every level vitality can be fostered and improved. Our integrated approach leads to maximum impact and significant, sustainable change.

Our programs are customized to be aligned with the objectives, strategies and even the language style of our clients. We stay close to the vision of the companies we work with, and this tailored approach helps you and us achieve optimal results.

Our Dream Team

These days we combine the expertise of over 100 consultants, trainers, coaches, engaged academics and former Olympic champions on topics such as neuro- and behavioral sciences, stress and performance management, psychology and physiology to offer organizations uniquely integrated approaches to access untapped human capacity.

Our experts are highly informed and skillful in their areas, with a natural thirst for knowledge and experience beyond their field. We practice what we preach to the best of our ability, because we live the message, not just talk about it. As individuals and as an organization we are committed to continued development in our various fields of expertise, amongst others via specially tailored courses, trainings, lectures and expert days.

We Know What We’re Talking About

Over the past 20 years we have collected extensive (anonymous) data on the health, vitality, behavior, engagement and performance of over 500.000 employees in a variety of client organizations. This unique database offers exceptional insights both to our team of experts and to our clients. Through the lessons learned and the experiences shared, the information contained in our database informs successful decisions and drives the thought process behind the best ways to establish energized and energizing behaviors in organizations.

Our Clients

We work with a variety of organizations in all major industries. From consulting, banking, law firms and government through health care and law enforcement to manufacturing companies, our clients are guaranteed of a listening ear as we tailor our programs to their vision, needs and wishes.

Our circle of clients, both in the Netherlands and abroad, is ever-expanding. Here are some of the organizations that we worked with:

Financial and professional services

  • ING
  • ABN Amro
  • Rabobank
  • De Nederlandsche Bank
  • BNP Paribas
  • Kempen & Co
  • Ernst & Young
  • Stibbe
  • Loyens & Loeff
  • Allen & Overy
  • McKinsey & Co
  • Roland Berger
  • Boston Consulting Group
  • Egon Zehnder
  • Korn Ferry
  • Nationale Nederlanden
  • Zilveren Kruis
  • ASML
  • Macaw


  • Dutch Ministry of Social Affairs
  • Dutch Ministry of Health and Sport
  • Dutch Ministry of Foreign Affairs
  • Dutch Ministry of Defense
  • Dutch Ministry of Education, Culture and Science


  • Radboud Academic Medical Center
  • Jeroen Bosch Hospital


  • Philips
  • Unilever
  • Friesland Campina
  • Heineken
  • Dura Vermeer


  • Nyenrode Business University
  • Radboud University