Florence Damen

My aim is to increase enjoyment and energy within the working population of the Netherlands, convinced that results will then follow naturally. My academic background includes studies in International Management, Marketing, and Business Administration at Erasmus University Rotterdam. I further specialized in Vitality Coaching through a post-HBO program at Sonnevelt Opleidingen, with a focus on mental coaching and stress counseling.

In addition to my work at Lifeguard, I cherish my role as a lover of life. Together with Martin, I enjoy the joy of parenthood of our three children, Tim, Nils, and Anique. As the owner of Flow Development, I work as a mental coach, stress counselor, DISC consultant, and I am also active as a running and bootcamp trainer and Mindful Run Instructor.

In my free time, I am a sports enthusiast and outdoor lover. I participate in triathlons and am an avid (marathon) runner. In addition, I enjoy baking, spontaneous conversations, traveling, and psychology. My family, best friends, and a piece of pure chocolate are indispensable in my life.